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Brand Resource Strategy Group Austin has acquired ORBB Advertising and Design.
The two Austin, Texas, shops complement each other, said BRSG co-president Kerry Hilton. “We both have the same desire to do great creative, but their focus was on design and ours was on advertising and media buying,” he said.
The firms “did a trial run” prior to the acquisition, Hilton said, by co-pitching two undisclosed potential clients. “We felt a great sense of energy and decided to make it a formal thing,” he said.
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