BrainBug Maps Out Expansion

The e-commerce revolution is fueling a major growth spurt at a small Web development and marketing company in Connecticut.
BrainBug, Farmington, has signed on eight clients in the past 90 days, increasing annual billings to more than $3 million, said BrainBug president Matt Straznitskas.
To keep up with its recent new business gains, the shop will add a dozen people to its 16-member staff in the next three months and open a 10,000-square-foot office in New York that could employ as many as 60 people by next year, Straznitskas said.
BrainBug’s services include Web design, e-business consulting and online promotions. The 4-year-old company also offers traditional, offline advertising campaigns through its partnerships with agencies owned by London-based Tempus Group. Its holding company, Outrider, bought a 60 percent stake in BrainBug earlier this year.
BrainBug’s new clients are a mix of dot.coms and Fortune 1000 companies. The projects include a lead-generation site for San Francisco-based Bank of America’s commercial funding division; a marketing site for Warner-Lambert, a pharmaceutical company in Morris Plains, N.J.; and optimizing search engines and conducting online focus groups for Farmington, Conn.-based Carrier Corp.
On the dot.com side, BrainBug recently launched pharmacy site FamilyMeds.com and developed WiseCity.com, an informational site for seniors that went live Friday.
Tempus Group’s resources have played a major role in BrainBug’s recent success, Straznitskas said. “The people we are talking to are looking for a single solution for all their e-business needs.”
The shop has won most of its business without having to participate in reviews, BrainBug marketing director Eric Knight said, adding, “We can be very selective because of the volume of business coming to us.”