Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Remy Martin has stepped up its outreach to African American males by inking A-list celebrities Jamie Foxx, Oscar de la Hoya, Earvin “Magic” Johnson and Hype Williams for its new $7 million “Step it up” campaign.
The yearlong effort, via BR Zoom, Wilton, Conn., centers around quarterly contests that offer the chance to be mentored by the cognac’s new star endorsers. One winner, for example, will be in hip-hop video producer Williams’ new production.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in