BPN Appoints President

LOS ANGELES Independent Borders Perrin Norrander has named Craig Rowley president.

Rowley replaces ex-CEO Michael O’Rourke, who left the agency earlier this month, and Jack Peterson, former president, who left for Sandstrom Design. Terry Schneider will act as chairman and creative director at the shop.

Rowley, 43, comes to the Portland, Ore., agency from Interpublic Group’s Carmichael Lynch in Minneapolis, where he worked for the last 10 years, rising to director of account management and overseeing a department of 55 staffers.

“The opportunity that exists here, the strength of their reputation and the purity of their work” lured Rowley to BPN, he said.

“This agency has been working hard and growing organically, but they’ve not been as aggressive on the new-business front as they could have been,” said Rowley, who started this week. “I’d also like to build out their integrated disciplines.”

Rowley, who hails from Chicago, started his career in sales at Procter & Gamble while he earned an MBA from Northwestern. He then moved to the agency world, working at N.W. Ayer, Hal Riney & Partners and McConnaughy Stein Schmidt Brown over the years on brands such as Harley-Davidson, Spiegel, American Standard, Porsche and Schwinn, as well as international brands while at Young & Rubicam in Poland, where he was deputy managing director.

“Finding a proven world-class management talent is tough enough,” said Schneider. “Add the need for strong creative background and the entrepreneurial skills to thrive in a midsized growing agency, and the brief gets damn near impossible. Craig’s that rare find.”

Brands currently at BPN include Columbia Sportswear, Oregon Lottery and Eagle One, which the agency recently converted into the national account of parent company Valvoline Motor Oil. BPN also added Mountain Hardwear, recently acquired by Columbia.