Bozell Crafts Ads for 'Salvation'

In work reminiscent of a poetry slam, Bozell Kamstra has created a gritty, realistic video as part of its first fundraising campaign for the Salvation Army of Greater Boston.

A three-minute video was shot on location at various Salvation Army venues and stars the organizations’ volunteers and beneficiaries.

They recite a poem written by Alana Carpenter, a copywriter at Danvers, Mass.-based Bozell. Men, women and children say the lines: “Chain of drugs, poverty and homelss … a carousel of choices … in discipline as seen on these faces of young, traces of old—their faith in change is uniform.”

The campaign is tagged, “It takes an army to change lives.”