Bowie Taps Koepke for TV Spot

BOSTON — Gary Koepke, creative director and partner of Modernista!, has helmed a commercial promoting David Bowie’s upcoming album, “Heathen.”

The effort, breaking in spot markets in mid-June, marks Koepke’s directorial debut. Thirty- and 60-second versions of the spot announce the release of Bowie’s 28th album. Modernista! worked with rockers in last year’s holiday campaign for former client the Gap, which starred Robbie Robertson, Alanis Morissette and Shaggy.