Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hoping to ride the coattails of a multimillion media blitz by meatless patty rival Gardenburger, Boca Burger this week breaks its first ad campaign with print work from McConnaughy Stein Schmidt Brown here.
“We kind of jokingly say around here that [Gardenburger’s] our best friend,” said Katie Torres, vice president of marketing at Chicago-based Boca Burger. “They drove a lot of people to the category.”
Gardenburger, owned by Wholesome & Hearty Foods in Portland, Ore., has spent more than $10 million this year on print and TV ads from Publicis & Hal Riney in Chicago, including an appearance during the Seinfeld finale on NBC.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in