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As it sets its sights on becoming a much larger, influential news organization, Bloomberg LP has reached out to creative agencies to develop its biggest-scale marketing campaign to date for its portfolio of brands.
In a request for information that several big, global ad agencies received, Bloomberg said it was seeking an agency or agencies to help it with “corporate identity and design, advertising, media, digital, events and demand generation.”
Bloomberg said its agency partners would preferably be New York-based and with capabilities in Europe, Asia Pacific and Latin America.
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