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CHICAGO – Blockbuster Video Corp. breaks a network TV campaign tonight that retreats from the promotional ads of the past and remolds the video chain’s image.
In the new campaign from Kansas City-based Bernstein-Rein, families and couples are the main features under the new tagline, ‘Make Your Night a Blockbuster Night.’ The thematic, slice of life spots try to convey a ‘family feel.’
The new campaign is part of a big summer push for Blockbuster, and includes ex-NBA star Magic Johnson for the first time in Blockbuster advertising.
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