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First Work From Partners & Simons Trumps the Unexpected
BOSTON–Haggman has lost the estimated $5-7 million BJ’s Wholesale Club account to Partners & Simons following a review.
Haggman in Manchester, Mass., handled the account for five years. It was invited to pitch along with Partners & Simons and Wallwork Curry Sandler, both Boston, and Grey Advertising in New York.
The win puts Partners & Simons squarely in the retail category. “This is a tremendous opportunity in a space we haven’t been before–the club space and the consumer retail space,” said Walter Mills, principal and director of strategic planning.
Since introducing the wholesale club concept in New England 15 years ago, BJ’s has grown to become a 103-store chain on the East Coast and in Ohio.
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