Bissell is in the late stages of a review of its creative and media business, with the goal of consolidating everything at a single shop.
"We're combining creative, media and social at one agency," explained Theresa Junkunc, director of marketing communications at Bissell in Grand Rapids, Mich. "We wanted a more integrated campaign and sometimes it's hard to do that when you're working across agencies."
Currently, the assignments are split between independent Cramer-Krasselt (creative) and Omnicom Group's PHD (media).
In the review, Cramer-Krasselt, a full-service shop, is defending against two other finalists: Interpublic Group's Carmichael Lynch and independent Olson, according to Junkunc. A decision could come as soon as next week.
Media spending on the vacuum cleaner brand is expected to exceed $30 million this year. Last year, the brand spent about $25 million in media, up from about $22 million in 2012, according to Kantar Media.
The finalists emerged from an initial field of nine agencies.
Cramer-Krasselt has handled the creative account since 2007 and PHD landed the media assignment in 2008.