Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a move that was perhaps inevitable — and in light of the last few months –predictable — offline traditional companies took the lead in March in online ad spending, surpassing digital and high-tech economy businesses. In a new report by Milpitas, Calif.-based Nielsen NetRatings, traditional companies such as Walt Disney, Visa and Chevron, made up more than half the number of the top 100 companies using the Web to advertise their products.
And traditional businesses led in ad impressions too, posting 5 billion to 4.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in