A-B Names Owens to Marketing Post

CHICAGO Anheuser-Busch has added a level of oversight to its marketing operations, naming Michael Owens to the new post of vice president of sales and marketing.

Bob Lachky, vice president of brand management and director, global brand creative, will now report to Owens on everything except creative strategy and development, an A-B representative said.

On those matters, Lachky will continue to report to A-B president August Busch IV. Anthony Ponturo, vice president, global media and sports marketing, will report to Owens.

Owens, 49, was previously vice president of sales, in charge of all U.S. sales efforts. He adds oversight of all of the St. Louis brewery’s marketing divisions, and reports to Busch. Owens joined A-B in 1981.

A-B also said that Owens, Lachky and Ponturo have been named to the company’s strategy committee, which is made up of the 16 top executives who run the parent company and all of its subsidiaries.