Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Automotive site Autobytel.com has hired WPP Group’s Y&R Brands to lead its relaunch as myride.com.
KSL Media, based here, partnered with the Irvine, Calif.-based ad agency on the pitch. “We are increasingly partnering with KSL,” said Y&R managing director Rick Eiserman. “They are an extremely collaborative, creative partner for us.”
Eiserman estimated that although the company did minimal spending last year, under $1 million per Nielsen Monitor-Plus, the client could spend as much as $10-15 million on the effort now under way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in