Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Visteon Corp., one of the world’s largest manufacturers of original automotive equipment, has moved its ad account from Young & Rubicam to 3-year-old agency Duffey, Petrosky & Co. following a review.
Y&R’s Dearborn, Mich., office unsuccessfully defended the estimated $7 million account, which was one of its largest after its cornerstone Lincoln Mercury business was shifted to Y&R’s Irvine, Calif., office two years ago. Several other undisclosed agencies also participated in the review.
The account includes all North American advertising and other marketing communication programs in the region, primarily business-to-business, said Joe Petrosky, a partner in Duffey, Petrosky & Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in