Audi's Feminist Super Bowl Ad Is a Father-Daughter Tale About Equal Pay

Automaker is out to #DriveProgress

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Audi aired one of the best ads of 2016 in a political environment—the flashy but lighthearted “Duel” spot played on the nights of all three presidential debates last year.

Now, for the Super Bowl, the automaker is getting political in a more pointed way, by supporting a progressive cause—pay equality—and promoting it with a father-daughter story from Venables Bell & Partners.

The 60-second commercial, “Daughter,” which pushes the Audi 2018 S5 Sportback vehicle at the end, will air during the third quarter of Sunday’s Super Bowl on Fox.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in