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AT&T has put its giant U.S. creative and media accounts into review.
A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work."
The spokesperson noted that moving forward it is looking to adopt "a single integrated media and creative operating model made up of affiliated agencies. Doing so will improve efficiencies, quality and consistency across our portfolio."
Currently, AT&T uses Omnicom's BBDO and WPP's Grey for creative work, with Grey heading up DirecTV work, and WPP's MEC for the bulk of its media buying.
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