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Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed.
The Interpublic Group agency pitched the account with corporate sibling Compass Point Media, a unit of Campbell Mithun, which added Ashley’s media planning. Media buying will remain at ICON International in Stamford, Conn. That business was not in play.
The retailer spent more than $127 million in media in 2013, according to Kantar Media, but that figure included spending for a subsidiary, mattress store ZZZ's by Ashley, that wasn't part of the review.
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