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Ameritech is hoping good service from its people makes a difference in its impending battle for the hearts of Midwestern telecommunications customers.
The first branding effort from the Chicago-based company’s new agency, Ammirati Puris Lintas in New York, attempts to bring customers in by means other than price and technology. The people featured in three TV spots that broke last week each discuss the dedication of a family member–a husband, an uncle and a daughter–who works for Ameritech.
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