LOS ANGELES The American Cancer Society is in the latter stages of reviewing its ad account and a decision is expected in the next few weeks, according to sources.
Independent T.G. Madison in Atlanta is defending. The agency declined comment, and the client could not immediately be reached.
Pile and Co. in Boston, the consultancy helming the process, likewise could not be reached.
Beyond the incumbent, contenders vying for the business could not immediately be determined.
Recent work for the client includes a spot in which a man at a diner table uses his mashed potatoes and peas to demonstrate how polyps can be removed from a colon before they become cancerous. A print execution uses type winding around, as if in a colon tract.
The society spent $10 million through June 2008, according to Nielsen Monitor-Plus. The assignment in play is backed by $20 million.