Amazon, Coke, Microsoft Sponsor RoadShow

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LOS ANGELES — The L.A. Office, an entertainment marketing consultancy, has secured Microsoft’s new Xbox, Amazon.com and Coca-Cola as sponsors for its Sept. 10-12 RoadShow at Universal Studios in Los Angeles.

Xbox is a platinum sponsor, said The L.A. Office, and Heineken returns as a reception sponsor. Returning sponsor Coke plus Amazon.com, The Regan Group consultancy and DMX Interactive, are gold-level sponsors. Other RoadShow sponsorships will come from the Promotion Marketing Association, Krispy Kreme and other companies.

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