AKQA Execs to Start New Agency

NEW YORK Two top AKQA executives left the shop this week with plans to form their own agency.

Andrew O’Dell, president of the interactive shop, and San Francisco ecd P.J. Pereira departed the independent to form their own agency, described by one source as a “post-digital” shop.

O’Dell confirmed that he and Pereira are forming their own enterprise.

“We’ve been given a great opportunity,” he said. He declined to give other details of the agency, which they plan to launch in a month.

O’Dell and Pereira are no strangers to startups. O’Dell was a founder of Lot21, a San Francisco Internet agency. Pereira founded AgenciaClick, an interactive shop in Brazil.

At AKQA, O’Dell oversaw advertising operations and worked on business development. He replaced Kate Everett-Thorp, another Lot21 vet who left in February 2006 for an entrepreneurial opportunity, starting Real Girls Media. Pereira handled creative duties for Visa. He joined AKQA in January 2005, the last of a trio of creative stars brought in by the shop, including Rei Inamoto and Lars Bastholm.

AKQA declined to comment on the departures.