Adweek Minute: Lee Clow

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Adweek Minute: Lee Clow #1


The TBWA\Chiat\Day legend begins by revealing the secret of advertising.

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Adweek Minute: Lee Clow #2


Where brands are going wrong in the digital era.

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Adweek Minute: Lee Clow #3


Lee redefines the role of a modern agency in the digital era

 

 

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Adweek Minute: Lee Clow #4


Ad agencies "Don't get no respect!" More important, shouldn'they be paid properly?

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Adweek Minute: Lee Clow #5


Lee explains why clients need to become partners with their agencies.

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Adweek Minute: Lee Clow #6


The unique relationship with Apple founder Steve Jobs.

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Adweek Minute: Lee Clow #7


For Steve Jobs every product and message had to 'impute' the Apple brand

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Adweek Minute: Lee Clow #8


When Steve and Lee returned to Apple in 1997 the mission needed a new statement.

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Adweek Minute: Lee Clow #9


Lee recalls how every Apple product reflected the brand ethos.

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Adweek Minute: Lee Clow #10


Lee reveals the lesson his relationship with Steve Jobs has for brands other than Apple.