Adweek Daily Brief: TV Makes Its Biggest Appearance at Cannes

Plus Mountain Dew tests Twitter autoplay

The Cannes Lions Festival of Creativity will kick off on Sunday, and this year TV professionals, from Julia Louis-Dreyfus to Christiane Amanpour, will make a big appearance. It's the largest TV contigent at Cannes yet. And, meantime, Snapchat CEO Evan Spiegel, also headed to Cannes, explains his service to parents.


New on Adweek:

TV finally takes off at Cannes
At the Cannes Lions festival this year, there will be a big group of speakers from the TV business, including Kim Kardashian and Viola Davis. 

Mountain Dew tests Twitter's autoplay videos
Twitter rolled out autoplay video ads on Tuesday and Mountain Dew released five GIF video clips to test the new platform out.

Evan Spiegel explains Snapchat to parents
Snapchat CEO Evan Spiegel made a low-budget video, aimed at adults and parents, that explains how his app works for.

Brands to buy dad
Y&R released a study showing that dads like to spend more money and remain loyal to a brand. Here a ten brands to buy dad this Father's Day.

Google's compelling spot on gender transition
A new campaign from Google honors Pride Month with the story of a transgender man and City Gym, the spot where Jake finds comfort during his transition.  


Around the Web:

Hulu plays nice to fight Netflix
Hulu has continued to play nice with big TV companies and is finally willing to pay more money to make deals for big shows like Seinfeld. (The Wall Street Journal) 

New roles for Murdoch family
21st Century Fox formally announced ysterday that Rupert Murdoch's two sons will take on bigger leadership roles, with James Murdoch as CEO and Lachlan Murdoch as executive co-chairman, and set a start date: July 1. (The New York Times) 

Starbucks closes La Boulange locations
Starbucks announced it will close all 23 of its La Boulange locations, which it purchased in 2012, because they are not benefiting Starbucks' long-term growth. (USA Today)

Ad Council asks dads to end domestic violence
A new PSA from the Ad Council tackles this issue of domestic violence for nonprofit Futures Without Violence. The spot encourages dads to teach their kids about domestic violence. (Agency Spy) 

U.S. Open gives a big no to Periscope
If you plan to attend the U.S. Open this year, don't plan to Periscope any of it. Anyone caught using the live-streaming app will be banished from the tournament. (CNN Money) 


Industry Shake-Ups: 

Verizon selects digital agencies
Verizon selected R/GA to handle the bulk of its digital account, while AKQA will still handle some of the work. (Agency Spy)