Adweek Daily Brief: How Grey’s Global Work Led to Cannes Sweep

Our new take on '24 Hours in Advertising'

Thanks to work from 18 global offices, Grey set itself apart from the agency pack at Cannes this year with 113 Lions wins. Plus, a three-year-old shirt company Mizzen + Main has used celebrity customers, and a virtually nonexistent marketing budget, to sell its wares. 


New on Adweek:

Mizzen + Main finds branding success with no marketing budget
With a tiny marketing budget, shirt brand Mizzen + Main has seen sales increase thanks to high-profile athletes, with big social media presences, buying its shirts. 

Inside Grey's huge year at Cannes
This year Grey took home an impressive 113 Lions thanks to work produced in 18 global offices. The agency also scored four Grand Prix Lions this year.

IBM turns staffers into brand ambassadors
Recently, IBM has turned a group of about 1,000 staffers into social media advocates for the company and its products.  

The 18 best outdoor campaigns
Take a look at the 18 best outdoor campaigns from 2014-2015, all top winners at this year's Cannes Lions festival. 

Spot from gay-marriage opponents uses LGBT themes
A new campaign from conservative nonprofit Catholic Vote uses LGBT themes in its spot to deliver the message that they are against same-sex marriage. 


Around the Web:

Nike co-founder to step down
Phil Knight, co-founder of Nike, announced he plans to step down as chairman of the company. Knight suggested Mark Parker, president and CEO, take over. (Washington Post) 

Instagram struggles with fake accounts
Research shows that roughly 8 percent of Instagram accounts are operated by bots. (The Wall Street Journal)

Agency execs talk client frustrations
Things can get heated between agencies and their clients. Here are a list of things agency execs said annoy them the most about clients. (Digiday) 

An in depth look at Arianna Huffington's empire
The New York Times takes a deep dive into the Arianna Huffington, Huffington Post story and how she has built the brand up over the years. (The New York Times) 

Donna Karan steps down
Donna Karan will step down as the chief designer for her brand, which she started in 1985. Karan will instead spend time focusing on her nonprofit, the Urban Zen Initiative. (CNN Money) 


Industry Shake-Ups: 

Heineken taps Publicis
Just two weeks after Wieden + Kennedy parted ways with Heineken, the brand tapped Publicis to take over. (Adweek)