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For decades, sightings of Volkswagen Beetles have prompted children and adolescents to stop, scream, and punch their nearest friend.
In new work that introduces the latest, redesigned iteration of the classic model, Deutsch/LA posits a calmer, more adult alternative to Punch Buggy. The goal of the game: Upon spotting a Beetle, demand a high five from the driver. Get enough people playing, and he'll be so busy slapping hands that he'll have a hard time actually getting anywhere in his car.
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