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Respect. That’s what Derek Jeter of the New York Yankees is about. Everyone from Tiger Woods and Michael Jordan to Yankee haters tip their caps to Jeter in an epic 90-second commercial from Nike’s Jordan Brand that breaks during Fox’s broadcast of the MLB All-Star Game Tuesday night (7:30 pm ET).
Nike’s Jordan division gave Adweek an exclusive preview of the celebrity-filled spot saluting its longtime endorser, who’s retiring after the 2014 season. The classy Jeter is no Alex Rodriguez.
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