David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas.
Johannes Leonardo in New York created the 90-second spot, which will be accompanied by six more 30-second executions. It's the agency's first work for Adidas Originals since being added to the brand's roster of agencies last year.
Filmed in black and white, the spot has a timeless feel to it as it celebrates 45 years of the iconic, three-striped Superstar shoe. The campaign will also launch Pharrell's own Supercolor line for Adidas.
"#OriginalSuperstars" follows the four celebs as they redefine what it truly means to be a superstar by telling you everything it's not. Beckham and company claim stardom isn't about having your own bodyguard. It's not about having thousands of strangers know every intimate detail of your life. It's not even about people being able to identify you solely by your first name.
Pharrell and Lillard don't necessarily give you an answer to the pressing question, but the campaign is designed to challenge how people use the word superstar today and ignite a discussion to discover who the true superstars are.
Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Directors: Tom Martin, Julian Schreiber
Creative Director: Ferdinando Verderi
Creatives: Matt Edwards, Wes Phelan
Business Director: Carter Collins
Account Director: Sam McCallum
Account Executive: Gulru Soylu
Broadcast Executive Producer: Cedric Gairard
Print Executive Producer: Maria Perez
Integrated Producer: Peisin Yang Lazo
Strategist: Jennifer Colman
Designers: Andrea Gustafson, Dave Kerr, Annette Lay
Audio: Sonic Union
Mix Engineer: Steve Rosen