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Ackerman McQueen has been awarded the ad account of NEC America’s wireless division.
The Dallas office of the Oklahoma City-based agency won the creative and media planning and buying account following a review that included undisclosed regional contenders. Billings are undisclosed. There was no incumbent.
The mobile phone manufacturer put its account into review in preparation for re-entering the U.S. market. NEC exited the domestic arena in March 2000 as wireless carriers were switching to digital from analog service.
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