Absolut Vodka's New Canvas: TV

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NEW YORK Four 30-second spots representing Absolut’s first U.S. TV work are set to break on Monday. The work from TBWA\Chiat\Day shows artists painting a 12-foot-tall Absolut Raspberri bottle.

Omnicom Group’s TBWA\C\D in New York selected three members of the New York artist collective the Barnstormers, David Ellis, Kenji Hirata and Maya Hayuk, along with Phil Frost to each paint a bottle in his or her signature style, backed by a beat box soundtrack recorded by British artist Killa Kela.

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