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Abbott Labs is in final negotiations to hire WPP Group’s Mindshare to handle media planning and buying duties after a review, according to sources.
The incumbent, Publicis Group’s Starcom MediaVest Group, defended.
The client spent slightly more than $205 million in domestic measured media through the first nine months of 2009, according to Nielsen.
Sources said that Mindshare and Abbott are still negotiating contract terms, although an agreement is expected to be signed in short order. This would be the second pharma account that the shop has won recently.
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