Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES The latest installment of AARP’s “Divided we fail” campaign launched this week in time for the Democratic National Convention and will continue through the election, said Emilio Pardo, chief brand officer at the client.
“We wanted to have real stories of real people with a real need for financial and health security,” said Pardo. “This year’s campaign focuses on ending gridlock on those issues.”
Through Omnicom’s GSD&M Idea City, Austin, Texas, the AARP introduced two somber 30-second spots with a third planned in coming weeks.
In one 30-second spot, a woman beside her silent father tells the story of how her grandmother’s brain cancer led to the man’s financial ruin because the family had inadequate insurance.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in