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Carmichael Lynch Seeks to Show CEOs That Advertising Has Value
WASHINGTON, D.C. – The fear that many corporate executives do not consider advertising necessary to increase sales has prompted an ad lobby group to develop a campaign to change the attitudes of managers.
The American Advertising Federation has selected Carmichael Lynch in Minneapolis to create a two-year, integrated campaign stressing the importance of advertising to chief executive officers, presidents and other corporate chieftains of 1,500 company brands with ad budgets of $10 million or more.
AAF launched the campaign after surveying 1,800 top managers.
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