Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Clearly illustrating just how much the beverage category has changed, PepsiCo said today that it would air Super Bowl ads for five different brands: Gatorade G2, Amp Energy, SoBe Life Water, Diet Pepsi Max and Pepsi.
In past years, the majority of this expensive ad time was typically devoted to “core” brands like Pepsi and Diet Pepsi. However, as consumer tastes continue to shift, promoting non-core energy drinks and non-carbonated beverages has become essential.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in