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NEW YORK Cadbury Adams USA has narrowed its media review to four finalists, identified by sources as: Aegis Group’s Carat, Interpublic Group’s Universal McCann, Omnicom Group’s PHD and independent Horizon, per sources. Final presentations are scheduled for late October.
The review covers the U.S. and Canada, where UM sibling M2 Universal is the incumbent. WPP Group’s Mediaedge:cia, incumbent on the U.S. business, was eliminated in the previous round, along with contender MPG, the Havas-owned media shop.
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