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NEW YORK Three word-of-mouth industry players, who together consist of 750,000 participants with a reach of 9 million consumers, are creating an alliance to deliver international campaigns.
WOM networks Buzzador AB, with a Nordic presence, U.S.-based BzzAgent and TRND AG, focused on German-speaking Europeans, already share clients like Philips and Unilever.
“Word of mouth has gone global,” BzzAgent CEO Dave Balter said in a statement. “In this day and age, it’s clear that virtually all people regardless of their culture or origin enjoy talking to others about products that touch their lives.”
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