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NEW YORK United Airlines is reviewing its global media account, with three agencies in pursuit of the business, according to sources.
Incumbents include WPP Group’s Mediaedge:cia, which handles the bulk of the business, and Publicis Groupe’s Fallon, which works on U.S. planning and print media.
In addition to MEC, which is defending, Omnicom’s OMD and Publicis’ Starcom are pitching, though Fallon is not in the running, per sources.
The client spent $80 million on domestic ads in 2005 and $40 million in the first three quarters of 2006, per TNS Media Intelligence.
Estimated
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