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NEW YORK-A trio of General Mills roster agencies is competing for the Golden Grahams cereal account handled by Campbell Mithun Esty in Minneapolis.
CME is defending the estimated $20 million account versus General Mills’ two other main agencies:
DDB Needham Chicago and Saatchi & Saatchi Advertising, New York, sources said.
The three shops made creative and strategic presentations to General Mills executives during the last few weeks, sources said.
General Mills is testing the three proposed campaigns before selecting a winner.
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