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BBH New York's most recent crop of interns had a big task ahead of them this summer: create something famous. They also had a relatively miniscule $1,000 budget to bring the idea to life.
Yolanda Saetern, Alan Sanchez and Jeff Tepper—three members of the eight-week intern program, BBH Barn—made that budget work, creating Small Billboards for Big Causes.
"We wanted to find a way to help these global causes and sort of turned the idea of a big billboard on its head," Saetern told Adweek.
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