24 Hours in Advertising: Wednesday, May 27, 2015

Fast-food mascots return, and Adweek names 100 most influential media, marketing execs


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The 100 most powerful media and marketing execs
Take a look at Adweek's inaugural list of the 100 most powerful leaders in media, marketing and technology. (Adweek)

How Bethenny Frankel built her Skinnygirl empire 
While she got her start on reality show The Real Housewives, Bethenny Frankel has managed to take her Skinnygirl brand and extend it from drinks to popcorn, books and more. (Adweek)

Fast-food mascots return 
Fast-food mascots are making a comeback, from McDonald's Hamburglar to KFC's Colonel Harland Sanders. Here's a list of mascots that should return and the ones that should stay dead. (Adweek)

One agency gives an employee an awesome surprise 
Perry Morris, managing director at Red Tettemer O'Connell + Partners' West Coast, scored a Porsche Boxster at an agency retreat for her awesome music trivia knowledge and Hungry Hippos skills. (Adweek)

Illustrator talks about creating a set of sad logos 
Illustrator Adam J. Kurtz spoke with Adweek about the sad brand logos he made after asking Twitter followers what logos they'd like to see. (Adweek)


Around the Web:

Evan Spiegel on the future of Snapchat
The 24-year-old CEO and co-founder of Snapchat, Evan Spiegel, gave a rare interview with Bloomberg. Spiegel talked about where the business is headed and how advertising will come into play. (Bloomberg)

Pizza Hut and Taco Bell want to kill artificial ingredients
Both Taco Bell and Pizza Hut announced they will begin cutting artificial ingredients from their menus this year. (USA Today)

Carl's Jr. and Hardee's say sex still sells
For its latest campaign, Carl's Jr. and Hardee's continue to rely on the mantra that sex sells burgers. (The Wall Street Journal)

Images from Lilly Pulitzer office cause Internet uproar 
An article from The Cut on Lilly Pulitzer showed a few images inside the company's headquarters with some fat-shaming doodles posted on the walls. (Mashable)


Industry Shake-Ups:

Johnson & Johnson looks outside the U.S.
Johnson & Johnson launched a review of its media planning and buying business. The search is focused on overseas markets and will exclude North America and Brazil. (Adweek)

WPP makes a woman one of highest-level execs in advertising  
WPP promoted Tamara Ingram, formerly chief of WPP's Team P&G group, to the role of chief client officer for WPP's global accounts. (Adweek)

U.S Navy picks Y&R
The U.S. Navy selected Young & Rubicam as its new lead agency after a review, beating out incumbent Lowe Campbell Ewald. (Adweek)