24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Starbucks goes digital with Spotify
Starbucks teamed up with Spotify to give Starbucks employees free Spotify Premium accounts. Employees will use the accounts to pick the music played in stores. (Adweek)

Pinterest tests video ad waters
A new type of Promoted Pin, called Cinematic Pins, will allow advertisers to bring animation to pin boards with Pinterest's version of video ads. (Adweek)

Kristen Bell and Dax Shepard return for Samsung
Adorable married duo Kristen Bell and Dax Shepard make another adorable appearance for Samsung in these new spots, which show off the company's home appliances. (Adweek)

20 video ads battle for top spot on YouTube
To celebrate its 10th birthday, YouTube asked video lovers and ad buffs to vote on 20 iconic spots made in the last 10 years. (Adweek)

Agencies get tough with creatives posting unapproved ads
Creatives and art directors who post unapproved ads to personal blogs are increasingly getting in trouble with clients, because the client actually owns the work. (Adweek)

Tweets come to Google Search
Google and Twitter officially joined forces to pull recent, relevant tweets into Google Search for popular topics. (Adweek)


Around the Web:

Music videos come to Snapchat
Snapchat is making its first move into the music business by releasing four music videos from electronic musician Goldroom on the platform. (The New York Times)

Publishers itching to try Facebook Articles
Facebook recently debuted Facebook Articles, a way for publishers to post content directly to the News Feed. Publishers not among the debut partners are eager to join in. (Digiday)

Carl's Jr. makes a 1,080 calorie burger
The Most American Thickburger is a 1,080 calorie burger topped with hot dogs and potato chips. (Bloomberg)

Airbnb opens up to professional rental companies
Airbnb Inc. will soon include listings from professional vacation rental services rather than just privately owned bedrooms, apartments and crash pads. (The Wall Street Journal)

Carl Icahn believes Apple has a television and a car coming soon
Activist investor Carl Icahn said he believes Apple will debut a TV by 2016 and a car by 2020. (Reuters)


Industry Shake-Ups: 

Mullen Lowe names a U.S. chief
Newly formed Mullen Lowe hired Lee Newman, president of Ogilvy & Mather in Chicago, as its U.S. CEO. (Adweek)

21st Century Fox launches review of media business
21st Century Fox launched a review of its global media business, which the company hopes to complete by the end of the year. (Adweek)