24 Hours in Advertising: Wednesday, March 25, 2015

Taco Bell takes on breakfast, and 2015 Shorty Award winners announced


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

2015 Shorty Award winners
Take a look at this year's winners and honorable mentions from the 2015 Shorty Awards, honoring the best work across social media platforms. (Adweek)

Agency leaders on what will be important in a year
Speaking at the 4A's Transformation Conference, four agency leaders discussed what people will talk about in a year, including challenges brought on by technology. (Adweek)

Self caters to millennials with fitness events
Self magazine launched its Up & Out event platform, aimed at millennials, which will include a New York event in June filled with trendy fitness classes from Pure Barre to City Row. (Adweek)

Taco Bell's new ad takes shots at McDonald's
A new spot from Taco Bell and Deutsch puts McDonald's at the helm of a dystopian world and paints Taco Bell as a savior from plain breakfasts and boring routines. (Adweek)

Audi makes disappearing billboards 
The Audi A7 Sportback h-tron only leaves behind vaporized water so the brand, along with agency thjnk, created magical billboards that leave nothing behind. (Adweek)

Benjamin Moore's biggest campaign, ever
Paint company Benjamin Moore just kicked off its biggest ad campaign ever led by The Martin Agency. The brand spent $50 million on the push. (Adweek) 

Bring a Big Mac into your home decor
A new lifestyle line from McDonald's slaps images of Big Macs on everything from bed sheets to rain boots, so now you can take a Big Mac with you anywhere. (Adweek)

Tim Armstrong says agencies aren't executing ideas well
At the 4A's conference, AOL CEO Tim Armstrong suggested that advertising agencies are talking a good game about new communications opportunities, but aren't executing well. (Adweek)


Around the Web:

Taco Bell makes moves into breakfast
In an effort to get into the breakfast game, and steal some customers away from competitors, Taco Bell announced a new line of breakfast Biscuit Tacos. (Bloomberg)

BuzzFeed ventures into podcasts
BuzzFeed launched two weekly podcasts this week. One will discuss Internet culture and the other will focus on issues surrounding race and gender. (The Wall Street Journal)

Facebook looks into the new business
Social media giant Facebook has been in talks with big media companies to host their news and content on Facebook, instead of linking out to the publisher's site. (The New York Times)

Gap's plan to boost sales
Art Peck, the new CEO of Gap, hopes to fill more closets with Gap products by jumping on mobile and keeping up with what's fashionable, while staying true to the brand. (Fast Company)

The Academy of Nutrition and Dietetics tries to boost credibility 
The Academy has revisited a discussion with Kraft Foods Group on how to get a "Kids Eat Right" logo stamped on packages of Kraft Singles after some questioned the partnership. (The Wall Street Journal)


Industry Shake-Ups: 

Ameriprise picks new lead agency
Ameriprise, with an annual media spend of about $40 million, awarded McCann Erickson Detroit its lead creative business. (Adweek)

Y&R hires a director of strategy
Y&R New York hired Juan Charvet, formerly at 360i, into the newly created role of director of experience strategy. (Agency Spy)