24 Hours in Advertising: Wednesday, March 18, 2015

Golden Sisters talk diesel for VW, and Shorty Awards announces its finalists


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Finalists for the Shorty Awards
The Shorty Awards—a competition honoring work made for Twitter, Facebook, Instagram and other platforms—released finalists for a ton of categories. Check them out here. (Adweek)

Sears and Kmart look to advertising for help
Sears Holdings is currently searching for an ad holding company to handle all of its marketing needs, but that won't necessarily help the big-box retailer in the age of Amazon. (Adweek)  

How to make your Instagram videos great
Instagram shared four tips with marketers to help them create more engaging and exciting 15-second videos on the platform. (Adweek)

What adam&eveDDB are up to at SXSW
adam&eveDDB—the agency behind John Lewis' "Monty the Penguin" Christmas campaign—ventured to Austin, Texas, for South by Southwest and picked up some tips for future campaigns. (Adweek)

VW tells 'Old Wives Tales'
The three sassy Golden Sisters joined Volkswagen and Deutsch L.A. to give people all the wrong information about diesel cars in the most hilarious way possible. (Adweek)

What happens when a gun store opens in NYC
States United to Prevent Gun Violence and agency Grey New York opened up a special kind of gun store in NYC and created a PSA with footage captured inside the store. (Adweek)

When to run your ad during March Madness
Research suggests that advertisers looking to capitalize on the March Madness tournament shouldn't wait too long to run their ads. (Adweek)

What millennials want from native ads
A survey from the U.K. found that the millennial generation doesn't actually mind taking a look at sponsored content as long as they find the content interesting. (Adweek)


Around the Web:

T.J. Maxx pulls noose T-shirt from shelves
A T-shirt with a noose and the words "Hang Loose" on it has been pulled from T.J. Maxx stores after someone tweeted a photo of the shirt and backlash ensued on Twitter. (BuzzFeed)

P&G thinks of selling some of its beauty brands
Procter & Gamble Co. is considering selling some of its beauty brands or exploring an initial public offering. (Bloomberg)

Pinterest hits $11 billion valuation 
Pinterest just raised an additional $367 million, bringing the company's valuation up to $11 billion. (The Wall Street Journal)

Starbucks CEO encourages baristas to talk about race
After running a full-page ad in The New York Times of a Starbucks logo and the phrase "RaceTogether," Starbucks is now encouraging employees to engage with customers on topics of race relations. (Fortune)

Lego has beauty tips for 5-year-old girls 
Not only does Lego have great toys for girls between the ages of 5 and 12, but it now also offers young girls beauty tips in magazines. Parents are clearly not pleased. (Mashable)

An ad from 1984 still hurts Rolls-Royce
Rolls-Royce still feels the damage from a 30-year-old Grey Poupon ad, painting Rolls-Royce owners as rather pretentious, but is working to reinvent itself as a modern, hipper brand. (Bloomberg)

Publicis Groupe gains shares back from founding family 
The Badinter family, founding family behind Publicis Groupe, sold 2.4 million shares back to the holding company for $187 million. (Media Post)

Toys 'R' Us parts ways with flagship store
Toy chain Toys "R" Us announced it would get rid of its huge flagship store in Times Square because it can no longer afford to pay the rent. (Racked)


Industry Shake-Ups: 

Goodby Silverstein builds next generation of leaders
Goodby Silverstein & Partners named Eric Kallman to the role of executive creative director in a move to secure the agency's next generation of creative executives. (Adweek)

Young & Rubicam appoints a new president in Chicago
Y&R tapped John Fraser, former chief operating officer at mcgarrybowen, as the new head of its Chicago office. (Adweek)