24 Hours in Advertising: Wednesday, Dec. 3, 2014

Girl Scout cookies go viral, Heineken delivers beer and brands celebrate #GivingTuesday


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Get your Girl Scout cookies online
Girl Scout cookie enthusiasts will soon be able to purchase their fill of Thin Mints and Tagalongs online with the launch of the Digital Cookie program. (Adweek)

Heineken delivers the party to your door
The beer brand teamed up with UrbanDaddy for a Twitter campaign that awards a select few tweeters with a special Heineken party in a box, complete with decorations and beer. (Adweek)

Inside Horizon Media
This ad agency comes decked out with its very own gym and yoga studio, a cozy screening room and a stocked bar. (Adweek) 

Intel teams up with Google Glass
Recent reports from unnamed sources suggest Intel will make the chip that goes in the next generation of Google Glass. (Adweek)

Pharrell and Cara Delevingne dance for Chanel
The musician and the model sing and dance alongside one another in Chanel's seven-minute holiday spot. (Adweek)

Facebook guarantees mobile-app ad views
A new targeting feature from Facebook will allow mobile-app advertisers to set goals for how many people receive the ad and how many times they see it. (Adweek)


Around the Web:

Brands celebrate #GivingTuesday
Now that the crazy shopping days have slowed down, brands including MSNBC, Groupon and Google celebrated #GivingTuesday to encourage companies and individuals to make charitable donations. (Brand Channel)

Facebook takes on YouTube
A recent announcement from Facebook suggested the company plans to launch a platform that will rival YouTube. (Media Post)

Amazon tablets get app-install ads
Now Facebook users with Amazon Fire tablets will see ads for apps pop up in their News Feed. (Tech Crunch)

Nielsen looks to acquire Datalogix
Datalogix, a company that collects valuable online and offline user data, is looking for a buyer, and Nielsen is reportedly a major candidate. (Ad Exchanger)

Taylor Swift helps out Victoria's Secret
The singer performed at the annual fashion show for the second year in a row. It may be the lingerie company's latest attempt to get teen girls into its stores. (Business Insider)

Lego doesn't catch the Frozen fever in time
Disney's hit film Frozen still has kids and parents singing those catchy tunes, but Lego missed a big chance to capitalize on the craze by deciding to release its Frozen Lego set in the U.S. after Christmas. (Bloomberg)

Agencies miss the mark on tablets
More and more people are spending a big chunk of their time on tablets, but agencies are still approaching ads for the tablet in the same way they approach display ads for the Web. (Ad Exchanger)

Bitly lends a hand to the American Red Cross
The online link shortening company is helping out the Red Cross with the creation of Hope.ly, another link shortening tool that also runs a banner ad at the top of the site where users can donate money. (The New York Times)

GE gets social media savvy
The historic brand took big steps with its social media presence by actively using Pinterest, Instagram, Tumblr and Vine to connect with customers.
(The Wall Street Journal)

Uber faces more problems
Even after a number of missteps and PR disasters, it turns out that 38 percent of people surveyed have never heard of Uber, while 88 percent of those who have heard of it have never used it. (Mashable)

KidsCo puts out a heartbreaking PSA
Droga5 put together a holiday public service announcement for KidsCo, a charity organization for at-risk children in the U.K., to remind people that some kids don't even get to celebrate Christmas. (The Drum)

KSL Media founder files for bankruptcy
KSL Media founder Kal Liebowitz filed for personal bankruptcy, stating he cannot pay off his debts. (Media Post)


Industry Shake-Ups:

Grey makes staff cuts
The agency said it had to let go of fewer than 30 employees because one of its longtime clients, Eli Lilly, has consolidated work for one of its products. (Agency Spy)

Mediabrands shakes up Initiative unit
The agency announced it would be making some changes to its Initiative unit with three top executives receiving promotions. (Adweek)

Made in America festival gets new creative
Anheuser-Busch InBev announced Anomaly will take over the creative work for Budweiser's Made in America music festival. (Agency Spy)