24 Hours in Advertising: Tuesday, March 3, 2015

Geico nails pre-roll ads and Converse kicks off 'Made by You' campaign


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Introducing the Glass Lion
The Glass Lion will be introduced at this year's Cannes Lions Festival, honoring creative work that breaks through gender stereotypes, with industry veteran Cindy Gallop as jury president. (Adweek)

Converse campaign shows how you wear your Chuck Taylors 
The new "Made by You" campaign from Converse focuses on how people across the world wear their own worn-in, decorated or painted pairs. (Adweek)

Behind the scenes of the future selves campaign
McCann's Rob Reilly gives a behind-the-scenes look at those clever AICP Awards spots that imagine what a handful of agency veterans will be doing, and what they'll look like, in 35 years. (Adweek) 

Nissan CEO welcomes Apple's car efforts
Speaking at the Mobile World Congress in Barcelona, Nissan-Renault Alliance CEO Carlos Ghosn noted that he sees Apple, and its push into the auto market, as a positive thing for Nissan. (Adweek)

Skoda's sneaky new ad
Car brand Skoda and agency AIS London created a brilliant spot for the Skoda Fabia to show off just how captivating the car really is. (Adweek)

Geico nails pre-roll spots 
Studies show that not many people watch an entire pre-roll ad on YouTube, but Geico's latest spots were designed to be unskippable. (Adweek)

GMC focuses on precision in new campaign  
General Motors is making a big push for GMC with a big new campaign for 2015 with TV spots and online ads focused on the idea of precision. (Adweek)


Around the Web:

Nutella France gets in some trouble
Nutella has come under fire for banning a selection of words, including lesbian, from a campaign that lets people make a customized Nutella label. (The Drum)

Google, the wireless carrier
Later in the year, Google said it plans to offer its very own wireless service, but will focus on a small group of locations to begin. (Re/code)

CBS Interactive takes advertising in-house
CBS Interactive decided to take its advertising in-house with the creation of Studio 61, which will be partnered with WPP Group's MEC. (Variety)

Digital agencies implement a Spotify strategy
Many digital shops are telling brands to run ads on Spotify, which boasts 60 million active users; 45 million of those users listen for free and hear ads when listening to their music.  (Digiday)

Nascar reaches out to kids
Nascar and Ogilvy New York teamed up with driver Carl Edwards for a new spot for the Nascar Acceleration Nation program, designed to get kids interested in STEM programs. (Agency Spy)

The road ahead for new McDonald's CEO
Steve Easterbrook officially joined McDonald's as the company's new CEO on March 1, during a critical time for the brand when both global sales and revenue are down. (USA Today)


Industry Shake-Ups: 

Anomaly Amsterdam adds to its creative team
Anomaly Amsterdam hired two new executive creative directors and partners, Martin Peters Ginsborg and Lars Jorgensen. (Media Post)