Converse’s Street-Style Campaign Shows How People Rock Their Chucks Around the World

Lived-in looks from Tokyo to São Paulo

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Converse's Chuck Taylor, the stitched-canvas, rubber-toed basketball shoe, is somehow at home everywhere from magazine spreads to mosh pits. So it's no surprise that celebrities from Andy Warhol to George Harrison, Kristen Stewart to Tommy Lee have all laced up a pair of Chucks at one time or another. It would be easy for Converse to get marketing mileage solely from this fact, but the brand's latest campaign goes beyond how celebrities wear their Chucks to spotlight something even more interesting: how you wear yours, dude.

Converse's "Made by You" campaign, which launches today, will display thousands of portraits of people in their Converses, mingling shots of celebrities with photos of stars you've never met—street kids, artists, musicians and everyday iconoclasts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in