24 Hours in Advertising: Tuesday, April 21, 2015

Brands celebrate 4/20, and agencies are imagined as ice cream flavors


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Milton Glaser shares his design philosophy 
Milton Glaser shared some design insights with The New York Times, including how he came up with the idea for the famous "I [Heart] NY" design. (Adweek)

12 business rules to work and live by
Jae Goodman, chief creative officer and co-head of CAA marketing, shared 12 rules he works by, including the idea that the client is often—although, not always—right. (Adweek)

Ewan McGregor pokes fun at TV ads for BT
Ewan McGregor is the latest actor to star in a campaign in which the talent seems skeptical of the brand they're endorsing, in a campaign for British TV and Internet provider BT. (Adweek)

Brands celebrate 4/20
On Monday, National Weed Day, brands from Pepsi to Denny's celebrated the unofficial holiday with some clever cannabis-themed tweets. (Adweek)

Agencies as ice cream flavors
A Tumblr made by two students from the Miami Ad School in New York imagines what ad agencies would be like if they were ice cream flavors. (Adweek)

Dove's doors ad gets a spoof
Funny or Die created a parody of Dove's "Choose Beautiful" campaign. The parody targets men and their insecurities rather than women. (Adweek)


Around the Web:

Twitter opens up DMs to everyone
A new feature on Twitter will no longer require users to follow one another in order to send direct messages. Now users can send direct messages to anyone. (CNET)

HBO scores Vimeo series High Maintenance
High Maintenance, a series that had been running on Vimeo using a pay-to-stream model, is now under the control of HBO. (Venture Beat)

Google and Tesla almost made a deal
In 2013, Tesla founder Elon Musk spoke with Google CEO Larry Page about Google possibly purchasing the struggling car company. (Bloomberg)

Jay-Z and Tidal replace CEO
Tidal CEO Andy Chen stepped down just two weeks after the music streaming platform launched, but Jay-Z and team already named Peter Tonstad as interim CEO. (The Guardian)

Walmart employees lash out over store closures 
After Walmart closed five stores for repairs and put 2,200 employees out of work for up to six months, a number of employees expressed their frustrations with the company. (CNN Money)

Kraft will remove yellow color from mac and cheese
Beginning in January 2016, Kraft will take out artificial preservatives and synthetic colors from its macaroni and cheese, getting rid of that iconic yellow hue. (PR Newswire)


Industry Shake-Ups: 

Diet Coke shifts accounts in U.K.
Diet Coke has parted ways with agency BETC London and will now work with Dawson Pickering. (Agency Spy)