24 Hours in Advertising: Thursday, Nov. 20, 2014

Ballerinas do victory dances, Nielsen will measure Netflix and Target sees sales jump


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Sony might pull your favorite artists from Spotify
Following Taylor Swift's bold lead, Sony announced the company plans to reevaluate its partnership with free, ad-supported streaming services. (Adweek)

Just try to ignore these New York Post ads
A new campaign from the New York Post uses semi-cheeky copy that will make you do a double take when you see it. (Adweek)

Ballerinas show off victory dances for Playstation
Some of the New York City Ballet's finest dancers show off their precision and grace for Playstation's PS4 ads, followed by some amazing, spontaneous victory dances. (Adweek)

Nielsen will start measuring Netflix viewers
The measurement company announced it will keep track of how many people watch shows through streaming sites such as Netflix and Amazon Prime. (Adweek)

The New York Times takes native to print
Shell bought an eight-page section in the print edition of The New York Times and a complementary digital post. The project uses augmented reality to create an interactive reader experience. (Adweek)


Around the Web:

JetBlue joins the dark side
Travelers that purchase base fare tickets will be charged to check a bag and will have to say good-bye to extra legroom. (CNN Money)

A Hemingway story in just 15 seconds
A team at Ogilvy & Mather Chicago made a handful of short videos on Instagram for The Ernest Hemingway Foundation of Oak Park, each one telling an entire Hemingway story in 15 seconds. (Agency Spy)

Coca-Cola's advises to keep it clean
The company's European online director, David Martin, suggested brands need to avoid littering the Internet with "rubbish." Treat the Web like a physical store, he said; keep it tidy. (Brand Republic)

Target's sales are up
The company's third-quarter earnings were better than expected with total sales up 2.8 percent, even after that pesky data breach. (Fortune)

Argos turns to Tinder
The U.K. company launched a Tinder-like holiday gift guide for mobile. Shoppers swipe to the left for gift ideas they don't like and swipe right for gifts they do like. (Digiday)

Barbie gets a makeover
There's finally a realistic-looking doll with measurements of an average 19-year-old woman on the market called Lammily, created by graphic designer Nickolay Lamm. (Time)

Watch out for skinny mirrors
One woman has created The Skinny Mirror to, well, make you look slimmer when you try clothes on in a store, and she's reportedly in talks with major retailers. (Jezebel)

Apple goes programmatic
Through a partnership with Rubicon Project and other advertising technology companies, Apple's ad platform iAd will dive into selling ads programmatically. (Ad Exchanger)

The biggest pitching mistakes
A handful of marketing directors divulge some of the biggest mistakes agencies make when pitching for new business, including not fully understanding the brand. (The Drum)

Hello Denizen blesses us with more tiny hamsters
This time the social media agency created a tiny hamster enjoying a Thanksgiving meal with friends. (Huffington Post)


Industry Shake-Ups:

China's BlueFocus looks to the U.S.
BlueFocus has its eye on the Cossette agency Vision7 International in a deal that's estimated to be worth $220 million. (Adweek)

Droga5 promotes from within
Two execs from the agency's New York office, CEO Sarah Thompson and chief strategy officer Jonny Bauer, have been promoted to take on those same roles, but globally. (Adweek)

Corona may launch an agency review
Cramer-Krasselt handles Corona Extra while Goodby Silverstein & Partners heads up Corona Light, but the beer brand may be launching a creative review sometime soon. (Agency Spy)