24 Hours in Advertising: Thursday, Nov. 13, 2014

Google crashes the Internet, Vodafone tunes into Frozen, and Alex from Target talks Web fame


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Google breaks the Internet
A software bug crashed Google's DoubleClick ad server Wednesday morning, taking down ads on over 55,185 websites. (Adweek)

Brands try to break the Internet with nude Kim Kardashian photo
Kardashian bared her backside on the cover of Paper magazine, so of course the entire Web, brands included, jumped at the chance to make a meme out of it with the hashtag #BreakTheInternet. (Adweek)

Take a shot, then get slapped
Leo Burnett found a rather strange way to motivate its creative minds in this parody spot, offering employees a shot of alcohol to relax the body followed by a swift slap across the face to wake them up. (Adweek)

Old Navy is under fire
Some shoppers are outraged that the retailer charges more for women's plus-size jeans, but charges the same price for men's regular and plus-size jeans. (Adweek)

Vodafone catches the Frozen bug
The latest catchy Christmas spot comes from Vodafone and shows how a Frozen song can bring people together. (Adweek)

Twitter's master plan
The company's CEO Dick Costolo announced some big changes on the horizon for Twitter, including highlighting popular tweets that a user might have missed and creating built-in video recording capabilities. (Adweek)


Around the Web:

What it's like to be Alex from Target
Alex became a global Internet sensation in a matter of hours thanks to one tweet, and now he's opening up about his strange life as a celebrity. (The New York Times)

No one knows what 'native' means
An ad industry roundtable proves the term "native" is probably the most misunderstood term in the business right now and, coincidentally, one of the most overused terms. (The Drum)

Automotive dollars go digital
Borrell's Automotive Advertising Outlook predicts more than 50 percent of media spend for the auto industry will be digital in 2014-2015, beating out TV for the first time. (Media Post)

Some Yahoo investors beg for an AOL merger
Two big Yahoo shareholders are not impressed with the way Marissa Mayer has handled Yahoo and have asked AOL CEO Tim Armstrong to consider a merger. (Reuters)

Five days of Black Friday
Walmart plans to celebrate the post-Thanksgiving shopping day from Nov. 27 through Dec. 1, because one day of crazy holiday shopping just isn't enough. (Mashable)

Wix bets it all on the Super Bowl
Israel tech company Wix announced it will run its first-ever Super Bowl spot in February 2015. (Agency Spy) 

YouTube channels its inner Spotify
The popular online video platform announced it will launch its own ad-free subscription music service called YouTube Music Key. (Time)

Santa Claus dances for video ad fraud
Everyone's favorite buzz-phrase, "ad fraud," has made its way to TV screens. Fraud-detection company Telemertry is running a promo with an awkward, dancing Santa of all things. (The Wall Street Journal)

Pinterest gets more men
Women typically dominate the platform, but Pinterest announced it has doubled its number of active male users in the last year, and about a third of new sign-ups are men. (Marketing Land)

Dentsu doesn't quite deliver
The company reported a 10 percent increase in revenue during the first half of the 2014 fiscal year but reported that net income dropped 72 percent. (Media Post)


Industry Shake-Ups:

CenturyLink selects a new agency
Boston agency Arnold will handle the telecom company's consumer business. (Adweek)

Deutsch snags some Sherwin-Williams business
McKinney will still be in charge of the company's main brand, but Deutsch will take over on partner brands including Dutch Boy and Krylon. (Adweek)

Nestlé cuts down its digital roster
Nestlé USA launched a review earlier this year to trim its digital agency list, leaving eight agencies standing. (Agency Spy)