24 Hours in Advertising: Thursday, June 11, 2015

HSBC's remarkable elevator ride, and 5 tips for McDonald's


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

L'Oréal makes 100 women cry
McCann Mexico helped L'Oréal test out a waterproof mascara product by putting it on 100 women before they sat down to watch a sad movie. (Adweek)

5 marketing tips for McDonald's  
McDonald's CEO Steve Easterbrook hired Silvia Lagnado as the company's new CMO. Here are five tips from marketing experts on how Lagnado can succeed in the role. (Adweek)

Jeff Foxworthy celebrates America with Golden Corral
Golden Corral tapped comedian Jeff Foxworthy for its new America-themed campaign called "Golden Bill of Rights." (Adweek)

Netflix comes to Marriott in time for OITNB
The new season of Orange is the New Black hits Netflix this Friday and a handful of Marriott hotels scored connected TVs so guests can stream Netflix from their rooms. (Adweek)

HSBC takes an elevator ride through time
Grey London's new spot for HSBC is shot in an elevator and takes a 90-second trip through time along the way. (Adweek)


Around the Web:

Pizza Hut brings a strange product to the U.S.
A strange Pizza Hut product from the U.K., pizza crust stuffed with hot dogs, is making its way to the U.S. (Business Insider)

Facebook expands buy button
After running a test of its buy button, Facebook opened up the product to all merchants using the Shopify platform. (The Verge)

Soda restrictions come to San Francisco
All soda ads that run in San Francisco will now have to include health warnings. Further, no soda ads can run on city-owned property. (Bloomberg)

BMW's tech-savvy sedan
A new 7-series sedan from BMW is packed with high-tech tools from remote-control parking to its very own app store. (The Wall Street Journal)


Industry Shake-Ups: 

SapientNitro VP leaves
Alan Schulman, former vp of global digital marketing and brand content at SapientNitro, left to join Deloitte Digital. (Agency Spy)